Sessions

Aug 30, 2020
12p-4:30p (PDT)
Offered with captions, online on Zoom
$10 recommended donation

This comprehensive workshop will get you started with all you need to know to effectively fundraise, publicize, and recruit members for your team, club, or other organization and keep it sustainable.

On the finance side of things, we'll talk about how to write a business plan and maintain financial records, and then put that information towards networking with sponsors, applying for grants, and other ways to fundraise. And on the marketing side, we'll go through the importance of consistent branding and image; strategies for keeping up an effective online presence through your website, newsletters, social media, and more; and how to locate and leverage outreach events to attract more supporters to you. We'll also discuss approaches to recruiting new members for your organization. You'll get to practice performing a SWOT analysis, designing a brand for your organization, and more through fun, hands-on activities!

No prior experience with the topic is needed, but if you are planning to apply this to an existing organization, you should have some knowledge of what it currently does for marketing and funding.

This year, we'll be offering this workshop with live captions. Depending on how that goes, we may consider doing the same for some of our other workshops in the future.